General Data Protection Regulation (GDPR)


The General Data Protection Regulation (GDPR) is the European Union’s new privacy law that harmonizes and modernizes data protection requirements. While there are many new or enhanced requirements, the core underlying principles remain the same. The new rules have a broad definition of personal data and they have a wide reach, affecting any company that markets products and services to individuals in the EU. As your trusted data processor, we’re committed to compliance and to helping you on your GDPR compliance journey.

Data Subject

Identified or identifiable person in the EU (e.g., consumer, website visitor).

Data Controller

Party that determines the purposes and means of collecting and processing personal data on the Data Subject (e.g., brand, advertiser, publisher).

Data Processor

Party that processes personal data on behalf of a Data Controller (e.g., DSP, SSP, DMP).